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# SaaS

Monitor subscription revenue and marketing performance.

MRR

$48.2K

+8.4%

Active Users

2,847

+12.6%

Churn Rate

3.2%

-0.5%

Trial Conversion

24.8%

+2.3%
Revenue Growth

Monthly Recurring Revenue

Subscription Plans

Users by plan tier

2,847 Users
Free
842
Starter
1,234
Pro
628
Enterprise
143
Marketing Channels

Acquisition performance by channel

View all

Channel | Visitors | Signups | Conv% | CPA
--- | --- | --- | --- | ---
Organic Search | 18,420 | 842 | 4.6% | —
Paid Ads | 9,240 | 416 | 4.5% | $38
Social Media | 6,830 | 241 | 3.5% | $24
Email | 4,120 | 318 | 7.7% | $12
Referrals | 3,290 | 198 | 6% | $18
Direct | 5,640 | 167 | 3% | —

User Growth

Net new subscribers, last 6 months

Recent Signups

Latest user registrations

View all

User | Email | Plan | Signed Up
--- | --- | --- | ---
SA Sofia Andersen | [email protected] | pro | Feb 22
MW Marcus Webb | [email protected] | starter | Feb 22
PK Priya Kulkarni | [email protected] | enterprise | Feb 21
TB Tomás Barrera | [email protected] | pro | Feb 21
YT Yuki Tanaka | [email protected] | free | Feb 20
AO Amara Osei | [email protected] | starter | Feb 20

Growth Targets

Progress toward quarterly goals

MRR Target 80%
$48.2k Target: $60.0k
Active Users 81%
2,847 Target: 3,500
Trial → Paid Conv.83%
24.8%Target: 30%